A Nautical Heritage Reimagined

The story of Force 10 began in the 1960s, inspired by Fred Samuel’s deep passion for the sea and sailing, shared with his sons. Drawing from nautical equipment, the Maison introduced a revolutionary bracelet featuring a braided steel cable paired with a gold shackle — a design that broke traditional jewelry conventions and became an enduring symbol of freedom, strength and elegance.

With Force 10 Rise, this maritime heritage is not abandoned but elevated. The collection revisits the iconic cable and shackle motif, transforming it into sculptural, luminous jewelry pieces that remain faithful to the House’s DNA while embracing a new, contemporary vision.

A New Expression of Strength and Femininity

At the heart of Force 10 Rise lies a powerful message: true strength is multifaceted. It is bold yet refined, resilient yet radiant. This philosophy is reflected in the collection’s design, where robust architectural lines meet delicate diamond pavé.

The signature shackle becomes a central design element, adorned with shimmering diamonds and framed by three rows of gold — available in rose gold or white gold. This triple-row structure creates depth and movement, enhancing the sculptural quality of each piece while symbolizing balance, unity and confidence.

The contrast between the solid construction and the brilliance of diamonds embodies the duality of modern femininity: powerful and graceful, determined and luminous.

Signature Pieces of the Collection

The Force 10 Rise collection unfolds through a carefully curated selection of statement pieces, each designed to stand alone or be styled together.

The Band Ring

Bold and unmistakably modern, the band ring is a true statement piece. Its wide silhouette and diamond-set shackle command attention, transforming the hand into a canvas of strength and elegance. It reflects the collection’s architectural spirit while remaining timeless.

The Sculptural Necklace

Designed to be worn close to the skin or layered with other necklaces, the Force 10 Rise necklace exudes contemporary sophistication. Its clean lines and radiant diamonds make it an essential piece for both everyday wear and elevated occasions.

Earrings and Ear Cuff

The collection introduces half-moon earrings, hoop earrings and a versatile ear cuff, offering multiple styling possibilities. These pieces invite personal expression, allowing wearers to mix, match and redefine their look with ease.

Rose Gold and White Gold Variations

Each metal brings a distinct character: rose gold enhances warmth and sensuality, while white gold emphasizes modernity and brilliance. Combined with diamonds, both variations capture light beautifully, reinforcing FRED’s signature solar identity.

 A Radiant, Solar Aesthetic

Often referred to as The Sunshine Jeweler, FRED has always celebrated light — not only as a visual element, but as an emotion. Force 10 Rise embodies this philosophy through jewelry that captures, reflects and amplifies light.

Diamonds are meticulously set to maximize brilliance, while polished gold surfaces enhance luminosity. The result is jewelry that does more than sparkle: it radiates confidence, optimism and energy.

This solar aesthetic resonates deeply with the wearer, turning each piece into a symbol of self-assurance and personal power.

Designed for the Modern Woman

What makes Force 10 Rise particularly relevant today is its versatility. The modern woman no longer chooses between elegance and freedom — she embraces both.

Each piece in the collection is designed to adapt effortlessly to different styles and occasions. A necklace can be worn solo for understated sophistication or layered for a bold statement. Earrings and ear cuffs can be styled asymmetrically or paired for a refined look.

This adaptability transforms jewelry into a form of self-expression, allowing each wearer to tell her own story.

Cultural Impact Beyond Jewelry

Force 10 Rise extends its influence beyond the world of fine jewelry. The collection has already gained attention within fashion and cultural circles, worn by influential personalities and celebrated in international publications.

This cultural resonance reinforces FRED’s ability to create jewelry that goes beyond adornment — pieces that become symbols of identity, confidence and contemporary luxury.

A Commitment to Timeless Craftsmanship

Beyond design and symbolism, Force 10 Rise reflects the Maison’s commitment to lasting quality. Crafted in 18-carat gold and set with carefully selected diamonds, each piece is made to endure both physically and emotionally.

These creations are not designed to follow fleeting trends, but to be worn, cherished and passed on — embodying the true essence of fine jewelry.

Conclusion: Rising with Confidence

Force 10 Rise is far more than a new chapter in the Force 10 story. It is a bold declaration — an ode to inner strength, modern femininity and radiant confidence.

By reinterpreting an iconic design through a contemporary lens, FRED succeeds in honoring its heritage while pushing boundaries. Force 10 Rise invites women to rise, to shine, and to embrace their power with elegance and authenticity.