Shared Values: Precision, Endurance, Performance
Renowned for its watches designed for extreme conditions, Bell & Ross finds in the world of rally-raid a natural field of expression. The championship represents the ultimate testing ground for precision, robustness and legibility — the three pillars of the brand. The partnership with Defender Rally reflects a commitment to supporting teams that push both mechanical and human limits. Drivers competing in the Defender D7X-R will be able to rely on Bell & Ross watchmaking expertise to take on the most demanding stages of the Saudi desert. «The W2RC is a symbol of boldness, exploration and pushing beyond one’s limits — values that lie at the very heart of Bell & Ross’ DNA. The BR-X3 Black Titanium, with its iconic ‘circle within a square’ design, perfectly embodies this philosophy: precision, legibility and robustness in the most extreme conditions. We are proud to partner with Defender Rally, a team that shares our passion for adventure and our commitment to performance, and to see our watches accompany the drivers throughout this iconic race». Carlos Rosillo, Co-founder & CEO of Bell & Ross
A Meeting of Design, Performance, and Adventure
As part of this partnership, Bell & Ross will equip the Defender Rally team with the BR-X3 Black Titanium — the ultimate embodiment of watchmaking excellence and precision engineering. Born of Bell & Ross’ technical expertise, the BR-X3 Black Titanium represents the perfect fusion of innovation, robustness and precision. Its grade 2 titanium construction, COSC-certified manufacture movement and optimal legibility make it an instrument perfectly suited to the challenges, where every second counts and conditions push both human and machine to their limits. The partnership between Bell & Ross and Defender Rally is not based solely on precision and performance, but on a shared aesthetic and functional affinity. Bell & Ross’ professional line, with its round dial framed by a square case, sharp and angular lines, and resolutely instrumental appearance, shares a clear visual language with the Defender D7X-R: robustness, purity of form and maximum functionality. "The functional design of our iconic square watch naturally echoes that of Defender D7X-R. Both express a bold, uncompromising character defined by strong lines and purposeful forms”. Bruno Belamich, Co-Founder and Creative Director of Bell & Ross Our professional watches thus become true onboard instruments for adventure, mirroring the vehicle they accompany. This collaboration continues Bell & Ross’ long-standing expertise in high-performance environments, following its acclaimed commitments in aviation, diving and motorsport.
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