THE OSCARS® CEREMONY CELEBRATES EXCELLENCE AND ACHIEVEMENT
Geneva, March 2, 2025 – On March 2, 2025, the world’s best films and filmmakers, nominated by their peers, will be celebrated at the Dolby® Theatre in the Ovation Hollywood complex.
Highly anticipated, the Oscars® ceremony is broadcast in over 200 countries. Through its global influence, it honors excellence and achievement across the many disciplines of the 7th art, from directing and screenwriting to sound and visual effects.
The Oscars® ceremony also pays tribute to the global film community. Bringing a film to the screen is no small feat. Innovation, perseverance, and conviction are essential to maintain the highest quality. For those who complete the journey, an Oscar® represents the ultimate recognition – a statuette symbolizing the respect of the Academy.
ROLEX AND THE OSCARS® GREENROOM
Since 2016, Rolex has hosted the Greenroom, the pre-ceremony lounge where presenters, nominees, and winners meet. Every year, Rolex offers its guests an immersive experience, designing a space that meets the brand’s standards of excellence.
In 2025, the Greenroom theme focuses on restoring natural habitats, inspired by Rewilding Chile and Rewilding Argentina, supported by Rolex through its Perpetual Planet Initiative. These organizations, launched by the Tompkins Conservation Foundation, work to restore and protect biodiversity. Soft colors and textures in the Greenroom evoke landscapes free of barriers, where wildlife and nature reclaim their space.
Also featured in the Greenroom is the Oyster Perpetual Day‑Date 40 in 18 ct Everose gold with a Sundust dial, fluted bezel, and President bracelet. Instantly recognizable, the Day‑Date was the first watch to feature a full day-of-the-week display in an arc at 12 o’clock and remains the quintessential prestige watch, perfectly at home among Hollywood’s top actors and directors.
ROLEX AND CINEMA
Rolex supports cinema from conception to final recognition. Filmmaking is an adventure, full of challenges requiring passion and perseverance. Each film is an achievement that inspires the world. While Rolex watches play their part on the wrists of iconic characters, the brand collaborates with leading institutions and personalities to uphold technical and artistic excellence, contributing to the story of the 7th art.
ROLEX, PARTNER OF THE AMPAS
Through its partnership with the Academy of Motion Picture Arts and Sciences (AMPAS), Rolex has provided sustained support for cinema since 2017. Beyond the Oscars®, Rolex became the Exclusive Sponsor of the Governors Awards in 2018, honoring lifetime achievements in film. The brand is also a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures in Los Angeles, and supports the Student Academy Awards and the Academy100 program, fostering the future of the Academy and the global film industry.
AN UNMATCHED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is a fully integrated, independent Swiss watch manufacturer based in Geneva, renowned worldwide for its craftsmanship and product quality, symbols of excellence, elegance, and prestige. All Oyster Perpetual and Perpetual movements are COSC-certified and internally tested for precision, performance, and reliability. The Superlative Chronometer certification, marked by the green seal, confirms each watch has passed Rolex’s rigorous in-house testing and meets its own high standards, periodically verified by an independent third party.
The term “Perpetual”, inscribed on every Oyster watch, embodies more than a dial inscription; it reflects the brand’s philosophy and ongoing pursuit of excellence, a vision passed down from founder Hans Wilsdorf. Rolex is responsible for numerous horological innovations, including the first waterproof wristwatch, the Oyster (1926), and the self-winding Perpetual rotor movement (1931). Since its founding, Rolex has filed over 600 patents and produces the majority of its watch components across its four Swiss facilities, handling every step from alloy casting to movement assembly, casing, dial, bracelet, machining, and finishing. Rolex is also actively committed to the arts, sport, exploration, and environmental preservation.
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