WHEN THE ICONIC MENOTTES DINH VAN MEETS 3D INNOVATION
unveils its ultra-fast photorealistic 3D campaign, merging digital innovation with creative freedom. Style icon and content creator brings our timeless icon to life on Rue de la Paix. This unprecedented project celebrates the pioneering, free-spirited ethos of Jean Dinh Van and breathes new life into one of his most powerful symbols: the Menottes. Timeless icons of connection and attachment, these emblematic motifs are now reinvented.
A SHARED VISION, BORN OF EMBRACED FREEDOM
This 3D capsule results from a collaboration between , and the creative talents of The New Face. It embodies a shared vision: minimalist jewellery where meaning takes precedence over appearance, where each piece tells a story — true to Jean Dinh Van’s philosophy of pushing creative boundaries to reinvent the jewellery of tomorrow.
DINH VAN X THE NEW FACE: 15 PORTRAITS IN AN ULTRA-REALISTIC 3D PARIS
The New Face produced a series of 15 short films for , each featuring a different talent in a photorealistic 3D recreation of Rue de la Paix leading to Place Vendôme, Paris. One set, one scene, rendered in real-time using Unreal Engine 5. Each talent was 3D scanned by Effigy 3D in just 5 minutes, then integrated using 3D Gaussian Splatting — an innovative and recent technique that leverages raw scan data without cleaning or modeling, preserving every detail without heavy retouching.